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Apokyn 2018美国宣传审计报告

Apokyn 2018美国宣传审计报告

  • 2019七月
  • 17页
  • ID:5210172
  • 格式:PDF
  • 通过MDDetails


The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Apokyn through reportable promotional activity in 2018 and how does this compare to its peer set in the Parkinson’s Disease market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does US WorldMeds’s depth of coverage vary within key specialties (e.g., Neurology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Apokyn throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Apokyn in 2018?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments.This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician.Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S.healthcare professionals.
• Over 6,000 paid interactions across 1,800 physicians made on behalf of Apokyn were carefully examined to support our analysis.In addition, interaction data from 7 peer products (e.g.Duopa, Gocovri, Neupro, Northera, Nuplazid, Rytary, and Xadago ) was leveraged to provide benchmarkingand market insights.


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